Hi I'm Emma!
When I first launched Emma's Edition in 2014 during my senior year of college, I had no idea what I was doing on Instagram or my blog.
In 2016, I was at 2,000 followers on Instagram and I made a decision that I would learn everything I could about building your blog and Instagram.
After building Emma’s Edition the last 5 years and a master’s of digital media degree, I’ve figured out a solid content strategy and plan for my blog and Instagram. Even as algorithm's have changed and the influencer industry has matured, my audience and my business has steadily grown:
- 2016: 8% engagement rate, ~2,000+ followers
- 2017: 6% engagement rate, ~13,000+ followers
2018: (established a clear content plan & strategy during grad school) 4% engagement rate, ~22,000+ followers, $10,000 brand deals
- 2019: 4% engagement rate, ended the year with ~29,000+ followers, $40,000 brand deals
- 2020: 5% engagement rate, ~39,000+ followers, $100,000+ brand deals