Are you ready to build an engaged community?
In 2016, I had no idea...
- Who my target audience was
- What a content plan or strategy was
- What type of content I should be creating for my audience
- How to analyze what type of content resonated for my audience
After the last 5 years of building Emma's Edition from 2,000 followers in 2016 to 43,000+ followers in 2021, I'm excited to share how you can build an engaged community. Let's lay out your content plan and strategy with your audience at the forefront.
Hi I'm Emma!
When I first launched Emma's Edition in 2014 during my senior year of college, I had no idea what I was doing on Instagram or my blog.
In 2016, I was at 2,000 followers on Instagram and I made a decision that I would learn everything I could about building your blog and Instagram.
After building Emma’s Edition the last 5 years and a master’s of digital media degree, I’ve figured out a solid content strategy and plan for my blog and Instagram. Even as algorithm's have changed and the influencer industry has matured, my audience and my business has steadily grown:
- 2016: 8% engagement rate, ~2,000+ followers
- 2017: 6% engagement rate, ~13,000+ followers
- 2018: (established a clear content plan & strategy during grad school) 4% engagement rate, ~22,000+ followers, $10,000 brand deals
- 2019: 4% engagement rate, ended the year with ~29,000+ followers, $40,000 brand deals
- 2020: 5% engagement rate, ~39,000+ followers, $100,000+ brand deals
Who is this course for?
Influencers and content creators trying to figure out how to build their community online.
If you're feeling lost about who you should be attracting for your audience...
If you're feeling confused about what type of content to create to attract your community...
If you're feeling ready to build your audience with meaningful content...
This course is for you.
Whether you're brand new to content creation or you've been doing this for the last few years, it can feel daunting to build an engaged community online.
What will you receive from this course?
This is a self-paced course. There are no videos and no audio files. You are free to read through the course and do the exercises and worksheets at your own pace.
Here are the modules:
- Introduction
- Create your brand strategy
- Your mission statement
- Your business goals & objectives
- Your content pillars or niches
- Create your audience strategy
- Identify your audience and create a marketing persona
- Types of content you can create
- Build your content plan
- Plan 7 days of content
- Plan 30 days of content
- Learn how to do an Instagram content audit