Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Build an Engaged Audience with Your Content Plan & Strategy
Introduction
Intro
Who - What - Why
Why should you have a content plan & strategy?
Strategy: Your Brand
Create your mission statement
Create your business goals & objectives (BG&Os)
Identify your niche(s) or content pillars
Selecting your content pillars
Exercise: Fill in the blank
Bonus: Does your Instagram bio reflect your brand?
Strategy: Your Audience
Identify Your Audience + Create a Marketing Persona
Learn: Maslow's Hierarchy of Needs + The Five Big Traits
Apply Maslow's Hierarchy of Needs to Your Audience
Strategy: Types of Content You Can Create
8 Types of Content
Create Save-able & Share-able Content for Your Audience
Plan: Building Your Content Plan
Plan 7 Days of Content
Plan 30 Days of Content
Measure: Content Audit
What is a Content Audit?
How to do an Instagram Content Audit for Your Account
Why does this data matter?
Bonus: Community Building Best Practices
Best Practices for Your Content Plan
Best Practices for Building Community on Instagram
Teach online with
Best Practices for Building Community on Instagram
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock