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Build an Engaged Audience with Your Content Plan & Strategy
Introduction
Intro
Who - What - Why
Why should you have a content plan & strategy?
Strategy: Your Brand
Create your mission statement
Create your business goals & objectives (BG&Os)
Identify your niche(s) or content pillars
Selecting your content pillars
Exercise: Fill in the blank
Bonus: Does your Instagram bio reflect your brand?
Strategy: Your Audience
Identify Your Audience + Create a Marketing Persona
Learn: Maslow's Hierarchy of Needs + The Five Big Traits
Apply Maslow's Hierarchy of Needs to Your Audience
Strategy: Types of Content You Can Create
8 Types of Content
Create Save-able & Share-able Content for Your Audience
Plan: Building Your Content Plan
Plan 7 Days of Content
Plan 30 Days of Content
Measure: Content Audit
What is a Content Audit?
How to do an Instagram Content Audit for Your Account
Why does this data matter?
Bonus: Community Building Best Practices
Best Practices for Your Content Plan
Best Practices for Building Community on Instagram
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Learn: Maslow's Hierarchy of Needs + The Five Big Traits
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